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Why do physicians prefer brand medicines over generic medicines in Pakistan? A quantitative approach

Objectives Generic medicines are recommended and used largely due to their costeffectiveness. Still, physicians prefer brand medicines rather than their generic counter-parts. Therefore, the current research was aimed to evaluate the preferential attitude ofphysicians towards brand medicines over ge...

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Bibliographic Details
Main Authors:	Masood, Imran, Saleem, Ahsan, Jamshed, Shazia
Format:	Article
Language:	English English
Published:	Blackwell Publishing Ltd 2016
Subjects:	RS Pharmacy and materia medica
Online Access:	http://irep.iium.edu.my/56598/ http://irep.iium.edu.my/56598/1/56598_Why%20do%20physicians%20prefer%20brand%20medicines.pdf http://irep.iium.edu.my/56598/2/56598_Why%20do%20physicians%20prefer%20brand%20medicines_Scopus.pdf

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