PR practitioners’ use of social media: validation of an online relationship management model applying structural equation modeling

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PR practitioners’ use of social media: validation of an online relationship management model applying structural equation modeling

The emergence of social media had shaped the relationships between public relations practitioners, organizations and publics. Social media provides numerous opportunities of maintaining mutual relationships between these entities, specifically because of its speed and interactive potentials. Hence,...

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Bibliographic Details
Main Authors:	El-Kasim, Mukhtar, Syed Abdullah Idid, Syed Arabi
Format:	Article
Language:	English English
Published:	Universiti Kebangsaan Malaysia 2017
Subjects:	H Social Sciences (General) P87 Communication. Mass media
Online Access:	http://irep.iium.edu.my/56405/ http://irep.iium.edu.my/56405/1/PR%20Practitioners%20Use%20of%20Social%20Media_Validation%20of%20an%20Online%20Relationship%20Management%20Model%20Applying%20Structural%20Equation%20Modeling.pdf http://irep.iium.edu.my/56405/7/56405-PR%20practitioners%E2%80%99%20use%20of%20social%20media_SCOPUS.pdf

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