Islam and advertising: the ideal stakeholder perspective

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Islam and advertising: the ideal stakeholder perspective

The collective responsibility of stakeholders in the making of responsible advertisements is the essence of the multiple perspectives for responsible advertising by Polonsky & Hyman (2007) that is based on the stakeholder theory. This research study aims to contribute to current literature by...

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Bibliographic Details
Main Authors:	Mokhtar, Aida, Samsudin, Sofiah
Format:	Proceeding Paper
Language:	English
Published:	Graduate School of Communication Arts and Management Innovation, National Institute of Development Administration 2015
Subjects:	P87 Communication. Mass media
Online Access:	http://irep.iium.edu.my/55810/ http://irep.iium.edu.my/55810/2/55810%20Islam%20and%20Advertising.pdf

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