Perceived influence of opposition political campaign materials on voters

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Perceived influence of opposition political campaign materials on voters

This article focuses on how political attitudes of voters are shaped and affected during election campaigns. The study is constructed on the third person effect paradigm that posits that negative messages will have a greater impact not on ‘me’ or ‘you’ but on ‘them’. Concurrently, perceived positive...

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Bibliographic Details
Main Authors:	Syed Abdullah Idid, Syed Arabi, Souket, Rizwanah
Format:	Proceeding Paper
Language:	English
Published:	EDP Sciences 2017
Subjects:	P87 Communication. Mass media
Online Access:	http://irep.iium.edu.my/55627/ http://irep.iium.edu.my/55627/2/55627.pdf

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