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Customer-based brand equity model for the Shariah-compliant tourism: A conceptual study from the international Muslim tourist perspective

The authors develop a conceptual model of consumer-based brand equity for the Shariah-compliant tourism from the international Muslim tourist perspective in Malaysia. This model might aid concerned users to understand and measure the Shariah-compliant brand image and equity developed in the Muslim c...

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Bibliographic Details
Main Authors:	Haque, A. K. M. Ahasanul, Ahmed, Faruk, Abdullah, Kalthom, Razali, Siti Salwani
Format:	Proceeding Paper
Language:	English
Published:	2016
Subjects:	HF5387 Business ethics
Online Access:	http://irep.iium.edu.my/55461/ http://irep.iium.edu.my/55461/4/55461.pdf

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