A collection of Islamic advertising principles

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A collection of Islamic advertising principles

Since long advertising is fraught with ill-practices of various nature and intensities. It has been criticized by Muslim and non-Muslim scholars alike, making it imperative to call for more ethical advertising. While ethics are usually relative and without an overarching watching body, it lacks unif...

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Bibliographic Details
Main Authors:	Shafiq, Ali, Haque, A. K. M. Ahasanul, Abdullah, Kalthom
Format:	Proceeding Paper
Language:	English
Published:	Faculty of Economics and Management, Universiti Kebangsaan Malaysia (UKM) 2016
Subjects:	HF5387 Business ethics
Online Access:	http://irep.iium.edu.my/55436/ http://irep.iium.edu.my/55436/3/55436.pdf

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