Towards devising a fundamental theory of Islamic advertising

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Towards devising a fundamental theory of Islamic advertising

Advertising plays a significant role on socio-economic fronts. It not only lubricates the economic traffic, but also raises the standard of living by offering newer and better products. But at the same time advertising is not without criticism. Critics say advertising is the cause of many socio-econ...

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Bibliographic Details
Main Authors:	Abdullah, Kalthom, Haque, A. K. M. Ahasanul, Ahmed, Faruk, Shafiq, Ali
Format:	Proceeding Paper
Language:	English
Published:	2016
Subjects:	HF5387 Business ethics
Online Access:	http://irep.iium.edu.my/55368/ http://irep.iium.edu.my/55368/21/55368.pdf

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