Towards devising a fundamental theory of Islamic advertising
Advertising plays a significant role on socio-economic fronts. It not only lubricates the economic traffic, but also raises the standard of living by offering newer and better products. But at the same time advertising is not without criticism. Critics say advertising is the cause of many socio-econ...
| Main Authors: | , , , |
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| Format: | Proceeding Paper |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/55368/ http://irep.iium.edu.my/55368/21/55368.pdf |
| _version_ | 1848784567379427328 |
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| author | Abdullah, Kalthom Haque, A. K. M. Ahasanul Ahmed, Faruk Shafiq, Ali |
| author_facet | Abdullah, Kalthom Haque, A. K. M. Ahasanul Ahmed, Faruk Shafiq, Ali |
| author_sort | Abdullah, Kalthom |
| building | IIUM Repository |
| collection | Online Access |
| description | Advertising plays a significant role on socio-economic fronts. It not only lubricates the economic traffic, but also raises the standard of living by offering newer and better products. But at the same time advertising is not without criticism. Critics say advertising is the cause of many socio-economic evils. Polluting the moral and cultural values, encouraging overspending and materialism, and general dissatisfaction with products while offering little added value are some of its common criticisms. With the rise in unethical practices in contemporary advertising without any hope of improvement, the practitioners and consumers are searching for ‘sustainable’ alternatives. Islamic advertising offers a solution – theoretically so far. There are general guidelines in the Holy Quran and the Sunnah regarding how an Islamic mode of advertising should be. The Islamic scholars have done a commendable job of extracting specific guidelines from them, yet a comprehensive theory for Islamic advertising is to be formed. Previous research has mainly focused on conventional advertising with only a glimpse on theory of advertising. This research aims is to seek a prevalent gap and strive to develop a comprehensive theory of Islamic advertising. |
| first_indexed | 2025-11-14T16:39:18Z |
| format | Proceeding Paper |
| id | iium-55368 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T16:39:18Z |
| publishDate | 2016 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-553682017-03-01T08:31:39Z http://irep.iium.edu.my/55368/ Towards devising a fundamental theory of Islamic advertising Abdullah, Kalthom Haque, A. K. M. Ahasanul Ahmed, Faruk Shafiq, Ali HF5387 Business ethics Advertising plays a significant role on socio-economic fronts. It not only lubricates the economic traffic, but also raises the standard of living by offering newer and better products. But at the same time advertising is not without criticism. Critics say advertising is the cause of many socio-economic evils. Polluting the moral and cultural values, encouraging overspending and materialism, and general dissatisfaction with products while offering little added value are some of its common criticisms. With the rise in unethical practices in contemporary advertising without any hope of improvement, the practitioners and consumers are searching for ‘sustainable’ alternatives. Islamic advertising offers a solution – theoretically so far. There are general guidelines in the Holy Quran and the Sunnah regarding how an Islamic mode of advertising should be. The Islamic scholars have done a commendable job of extracting specific guidelines from them, yet a comprehensive theory for Islamic advertising is to be formed. Previous research has mainly focused on conventional advertising with only a glimpse on theory of advertising. This research aims is to seek a prevalent gap and strive to develop a comprehensive theory of Islamic advertising. 2016 Proceeding Paper NonPeerReviewed application/pdf en http://irep.iium.edu.my/55368/21/55368.pdf Abdullah, Kalthom and Haque, A. K. M. Ahasanul and Ahmed, Faruk and Shafiq, Ali (2016) Towards devising a fundamental theory of Islamic advertising. In: International Malaysia Halal Conference 2016 (IMHALAL 2016), 20th-21st October 2016, Kuala Lumpur. (Unpublished) |
| spellingShingle | HF5387 Business ethics Abdullah, Kalthom Haque, A. K. M. Ahasanul Ahmed, Faruk Shafiq, Ali Towards devising a fundamental theory of Islamic advertising |
| title | Towards devising a fundamental theory of Islamic advertising |
| title_full | Towards devising a fundamental theory of Islamic advertising |
| title_fullStr | Towards devising a fundamental theory of Islamic advertising |
| title_full_unstemmed | Towards devising a fundamental theory of Islamic advertising |
| title_short | Towards devising a fundamental theory of Islamic advertising |
| title_sort | towards devising a fundamental theory of islamic advertising |
| topic | HF5387 Business ethics |
| url | http://irep.iium.edu.my/55368/ http://irep.iium.edu.my/55368/21/55368.pdf |