Malay women readings of Korean drama
Korean drama has a stronghold position in the global entertainment scene. In Malaysia, the craving for Korean drama started about a decade ago when the hit-drama 'Winter Sonata' made its debut. Korean drama become household favorites, especially among women. This study reports some finding...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Geist Science
2016
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| Online Access: | http://irep.iium.edu.my/55298/ http://irep.iium.edu.my/55298/1/article%20journal%20of%20education%20and%20social%20science.pdf |
| _version_ | 1848784555934220288 |
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| author | Ruslan, Norbaiduri Abdul Latif, Sakinah |
| author_facet | Ruslan, Norbaiduri Abdul Latif, Sakinah |
| author_sort | Ruslan, Norbaiduri |
| building | IIUM Repository |
| collection | Online Access |
| description | Korean drama has a stronghold position in the global entertainment scene. In Malaysia, the craving for Korean drama started about a decade ago when the hit-drama 'Winter Sonata' made its debut. Korean drama become household favorites, especially among women. This study reports some findings on the audience reception study of Korean drama among avid Korean drama fans. Four focus group interviews using semi-structured protocols were conducted of which two groups were comprised of adolescents and another two groups were adults. The main research question was, "How do Malay women read Korean drama media text?" The analysis of the verbatim transcriptions yielded eight salient themes: 1)Male centric; 2) Family-oriented; 3) Female-centric; 4) Cultural values; 5) Storyline; 6)Cosmopolitan lifestyle; 7)Realism (Fantasy Love; 8) Parasocial relationship. The findings are discussed from Stuart Hall's dominant, preferred, negotiated and oppositional readings, |
| first_indexed | 2025-11-14T16:39:07Z |
| format | Article |
| id | iium-55298 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T16:39:07Z |
| publishDate | 2016 |
| publisher | Geist Science |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-552982018-05-22T02:40:24Z http://irep.iium.edu.my/55298/ Malay women readings of Korean drama Ruslan, Norbaiduri Abdul Latif, Sakinah H Social Sciences (General) H61.8 Communication of information H93 Popular works Korean drama has a stronghold position in the global entertainment scene. In Malaysia, the craving for Korean drama started about a decade ago when the hit-drama 'Winter Sonata' made its debut. Korean drama become household favorites, especially among women. This study reports some findings on the audience reception study of Korean drama among avid Korean drama fans. Four focus group interviews using semi-structured protocols were conducted of which two groups were comprised of adolescents and another two groups were adults. The main research question was, "How do Malay women read Korean drama media text?" The analysis of the verbatim transcriptions yielded eight salient themes: 1)Male centric; 2) Family-oriented; 3) Female-centric; 4) Cultural values; 5) Storyline; 6)Cosmopolitan lifestyle; 7)Realism (Fantasy Love; 8) Parasocial relationship. The findings are discussed from Stuart Hall's dominant, preferred, negotiated and oppositional readings, Geist Science 2016-06 Article PeerReviewed application/pdf en cc_public_domain http://irep.iium.edu.my/55298/1/article%20journal%20of%20education%20and%20social%20science.pdf Ruslan, Norbaiduri and Abdul Latif, Sakinah (2016) Malay women readings of Korean drama. Journal of Education and Social Sciences, 4. pp. 343-365. ISSN 2289-9855 http://jesoc.com/wp-content/uploads/2016/08/Comm-34.pdf |
| spellingShingle | H Social Sciences (General) H61.8 Communication of information H93 Popular works Ruslan, Norbaiduri Abdul Latif, Sakinah Malay women readings of Korean drama |
| title | Malay women readings of Korean drama |
| title_full | Malay women readings of Korean drama |
| title_fullStr | Malay women readings of Korean drama |
| title_full_unstemmed | Malay women readings of Korean drama |
| title_short | Malay women readings of Korean drama |
| title_sort | malay women readings of korean drama |
| topic | H Social Sciences (General) H61.8 Communication of information H93 Popular works |
| url | http://irep.iium.edu.my/55298/ http://irep.iium.edu.my/55298/ http://irep.iium.edu.my/55298/1/article%20journal%20of%20education%20and%20social%20science.pdf |