The relationship between perceived quality association and purchase intention to patronage Islamic brand restaurants
Malaysia has gained the reputation as one of the most developed Muslim countries and a Haven for Halal food. Due to increasing trade, tourism and globalization, demand for Halal food which is considered to be high quality, hygienic and delicious is growing both in Malaysia as well as internationall...
| Main Authors: | , , |
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| Format: | Proceeding Paper |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/54950/ http://irep.iium.edu.my/54950/58/54950.pdf |
| _version_ | 1848784497343987712 |
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| author | Mohd Yusof, Yuslina Liza Wan Jusoh, Wan Jamaliah Maulan, Suharni |
| author_facet | Mohd Yusof, Yuslina Liza Wan Jusoh, Wan Jamaliah Maulan, Suharni |
| author_sort | Mohd Yusof, Yuslina Liza |
| building | IIUM Repository |
| collection | Online Access |
| description | Malaysia has gained the reputation as one of the most developed Muslim countries and a Haven for Halal food. Due to increasing trade, tourism and globalization, demand for Halal food which is considered to be high quality, hygienic and delicious is growing both in Malaysia as well as internationally. Therefore, the purpose of this study is to investigate the relationship between perceived quality association and purchase intention to patronage Islamic brand restaurants among Muslims in Malaysia, particularly in the Klang Valley. Using a self-reporting questionnaire, data from 531 respondents were obtained and analysed using SEM-PLS. The results showed that perceived quality association has significant and positive influences on intention to patronage Islamic brand restaurants. Therefore, it is important for Islamic brand restaurants to concentrate on service personnel aspect and food taste in formulating their marketing strategies to sustain their competitive advantage. These insights could be used to overcome the challenges of purchase intention of Islamic brand restaurants. |
| first_indexed | 2025-11-14T16:38:11Z |
| format | Proceeding Paper |
| id | iium-54950 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T16:38:11Z |
| publishDate | 2016 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-549502017-01-25T06:33:03Z http://irep.iium.edu.my/54950/ The relationship between perceived quality association and purchase intention to patronage Islamic brand restaurants Mohd Yusof, Yuslina Liza Wan Jusoh, Wan Jamaliah Maulan, Suharni HF5410 Marketing. Distribution of products Malaysia has gained the reputation as one of the most developed Muslim countries and a Haven for Halal food. Due to increasing trade, tourism and globalization, demand for Halal food which is considered to be high quality, hygienic and delicious is growing both in Malaysia as well as internationally. Therefore, the purpose of this study is to investigate the relationship between perceived quality association and purchase intention to patronage Islamic brand restaurants among Muslims in Malaysia, particularly in the Klang Valley. Using a self-reporting questionnaire, data from 531 respondents were obtained and analysed using SEM-PLS. The results showed that perceived quality association has significant and positive influences on intention to patronage Islamic brand restaurants. Therefore, it is important for Islamic brand restaurants to concentrate on service personnel aspect and food taste in formulating their marketing strategies to sustain their competitive advantage. These insights could be used to overcome the challenges of purchase intention of Islamic brand restaurants. 2016 Proceeding Paper NonPeerReviewed application/pdf en http://irep.iium.edu.my/54950/58/54950.pdf Mohd Yusof, Yuslina Liza and Wan Jusoh, Wan Jamaliah and Maulan, Suharni (2016) The relationship between perceived quality association and purchase intention to patronage Islamic brand restaurants. In: Regional Islamic Entrepreneurship and Business Conference (RIEBC 2016), 9th-10th August 2016, Melaka. (Unpublished) |
| spellingShingle | HF5410 Marketing. Distribution of products Mohd Yusof, Yuslina Liza Wan Jusoh, Wan Jamaliah Maulan, Suharni The relationship between perceived quality association and purchase intention to patronage Islamic brand restaurants |
| title | The relationship between perceived quality association and purchase intention to patronage Islamic brand restaurants |
| title_full | The relationship between perceived quality association and purchase intention to patronage Islamic brand restaurants |
| title_fullStr | The relationship between perceived quality association and purchase intention to patronage Islamic brand restaurants |
| title_full_unstemmed | The relationship between perceived quality association and purchase intention to patronage Islamic brand restaurants |
| title_short | The relationship between perceived quality association and purchase intention to patronage Islamic brand restaurants |
| title_sort | relationship between perceived quality association and purchase intention to patronage islamic brand restaurants |
| topic | HF5410 Marketing. Distribution of products |
| url | http://irep.iium.edu.my/54950/ http://irep.iium.edu.my/54950/58/54950.pdf |