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Determining the intention to patronage Islamic brand restaurant: The moderating role of religiosity

The growth of the global Muslim population has presents opportunities and challenges to marketers for tapping the rising Sharia compliant market especially in the food service and hospitality industry. The demand for Halal food is growing in Malaysia and internationally as a result of increasing tra...

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Bibliographic Details
Main Authors:	Mohd Yusof, Yuslina Liza, Wan Jusoh, Wan Jamaliah, Maulan, Suharni
Format:	Proceeding Paper
Language:	English
Published:	Faculty of Business & Management Universiti Teknologi MARA (Terengganu) Malaysia 2016
Subjects:	HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/54949/ http://irep.iium.edu.my/54949/10/54949.pdf

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