Embracing social media: the change and disruption to public relations practices in Malaysia

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Embracing social media: the change and disruption to public relations practices in Malaysia

This research is not intended to examine on the advantages of using social media at work but to explore the constraint and challenges imposed by social media to PR practitioners at work. The study argues that beside positive effects, social media could also bring great challenge to PR practices that...

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Bibliographic Details
Main Author:	Ahmad, Zeti Azreen
Format:	Article
Language:	English English English
Published:	Penerbit UKM Press 2019
Subjects:	P87 Communication. Mass media P94 Communication and Islam T10.5 Communication of technical information
Online Access:	http://irep.iium.edu.my/54652/ http://irep.iium.edu.my/54652/1/54652_Embracing%20social%20media.pdf http://irep.iium.edu.my/54652/7/54652%20Embracing%20social%20media%20SCOPUS.pdf http://irep.iium.edu.my/54652/13/54652_Embracing%20Social%20Media%20The%20Change%20and%20Disruption%20to%20Public%20Relations%20Practices%20in%20Malaysia_WOS.pdf

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