Conscientious marketing: making a difference in people’s lives

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Conscientious marketing: making a difference in people’s lives

The fundamental marketing practices, that have driven the teaching and practice of marketing, have evolved from their early beginnings to today, where societal marketing has been advanced as a concept that should drive marketing practices. There is, under contemporary circumstances, a need to reexa...

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Bibliographic Details
Main Authors:	Quraeshi, Zahir A., Luqmani, Mushtaq, Schultz, Roberta J., Zain, Osman M.
Format:	Article
Language:	English
Published:	Business Perspectives 2010
Subjects:	HF5001 Business. Business Administration HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/5453/ http://irep.iium.edu.my/5453/1/im_en_2010_4_Quraeshi.pdf

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