The significant contribution of Islamic relationship marketing practice in Malaysian Takaful industry towards determining customer gratitude, trust, and commitment

The significant contribution of Islamic relationship marketing practice in Malaysian Takaful industry towards determining customer gratitude, trust, and commitment

Parallel to the achievement of the Takaful industry, agency system becomes the main medium utilised by the industry to educate the public and assist them about future financial preparation. As a mirror to an Islamic type of insurance, Takaful agents play significant role not only to sell the Takaful...

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Bibliographic Details
Main Author: Che Mohd Salleh, Marhanum
Format: Article
Language:English
English
Published: Asian Academy of Managemenet and Penerbit University Sains Malaysia 2016
Subjects:
H Social Sciences (General)
HG Finance
Online Access:http://irep.iium.edu.my/54412/
http://irep.iium.edu.my/54412/1/aamj_article%202016.pdf
http://irep.iium.edu.my/54412/7/54412-The%20significant%20contribution%20of%20islamic%20relationship%20marketing%20practice%20in%20malaysian%20takaful%20industry_SCOPUS.pdf

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