Modeling user's trust in M-commerce acceptance: a conceptual framework in context of Pakistan
With the emergence of internet and World Wide Web, traditional businesses got a new opportunity to compete globally. Traditional bricks-and-mortar businesses became electronic business (e-business) by utilizing Information and Communication Technology (ICT) tools. A new term of Mobile Commerce (M-Co...
| Main Authors: | , , , |
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| Format: | Proceeding Paper |
| Language: | English English |
| Published: |
Institute of Electrical and Electronics Engineers Inc.
2016
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| Online Access: | http://irep.iium.edu.my/53918/ http://irep.iium.edu.my/53918/1/53918_Modeling%20User%27s%20Trust%20in%20M-Commerce.pdf http://irep.iium.edu.my/53918/2/53918_Modeling%20User%27s%20Trust%20in%20M-Commerce_SCOPUS.pdf |
| _version_ | 1848784315247230976 |
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| author | Rind, M. Malook Koondhar, M. Yaqoob Hyder, Mansoor Shah, Asadullah |
| author_facet | Rind, M. Malook Koondhar, M. Yaqoob Hyder, Mansoor Shah, Asadullah |
| author_sort | Rind, M. Malook |
| building | IIUM Repository |
| collection | Online Access |
| description | With the emergence of internet and World Wide Web, traditional businesses got a new opportunity to compete globally. Traditional bricks-and-mortar businesses became electronic business (e-business) by utilizing Information and Communication Technology (ICT) tools. A new term of Mobile Commerce (M-Commerce) has created tremendous spectrum of business opportunities for businesses. Although there has been large scale adoption of M-Commerce in developing economies, but little growth is observed in developing economies such as Pakistan. There are doubts that users of M-commerce demonstrate a lack of enthusiasm, which may be due to lack of trustworthiness. Based on the well-known and widely used Technology Acceptance Model (TAM), this research study provides the conceptual framework, underpinning the relationship of trust with the adoption of M-commerce in Pakistan. The aim of this paper is to study the role of trust and its relationship with the acceptance of M-Commerce in Pakistan. © 2015 IEEE. |
| first_indexed | 2025-11-14T16:35:17Z |
| format | Proceeding Paper |
| id | iium-53918 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English English |
| last_indexed | 2025-11-14T16:35:17Z |
| publishDate | 2016 |
| publisher | Institute of Electrical and Electronics Engineers Inc. |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-539182017-10-19T08:48:55Z http://irep.iium.edu.my/53918/ Modeling user's trust in M-commerce acceptance: a conceptual framework in context of Pakistan Rind, M. Malook Koondhar, M. Yaqoob Hyder, Mansoor Shah, Asadullah HF Commerce T Technology (General) With the emergence of internet and World Wide Web, traditional businesses got a new opportunity to compete globally. Traditional bricks-and-mortar businesses became electronic business (e-business) by utilizing Information and Communication Technology (ICT) tools. A new term of Mobile Commerce (M-Commerce) has created tremendous spectrum of business opportunities for businesses. Although there has been large scale adoption of M-Commerce in developing economies, but little growth is observed in developing economies such as Pakistan. There are doubts that users of M-commerce demonstrate a lack of enthusiasm, which may be due to lack of trustworthiness. Based on the well-known and widely used Technology Acceptance Model (TAM), this research study provides the conceptual framework, underpinning the relationship of trust with the adoption of M-commerce in Pakistan. The aim of this paper is to study the role of trust and its relationship with the acceptance of M-Commerce in Pakistan. © 2015 IEEE. Institute of Electrical and Electronics Engineers Inc. 2016-05-25 Proceeding Paper PeerReviewed application/pdf en http://irep.iium.edu.my/53918/1/53918_Modeling%20User%27s%20Trust%20in%20M-Commerce.pdf application/pdf en http://irep.iium.edu.my/53918/2/53918_Modeling%20User%27s%20Trust%20in%20M-Commerce_SCOPUS.pdf Rind, M. Malook and Koondhar, M. Yaqoob and Hyder, Mansoor and Shah, Asadullah (2016) Modeling user's trust in M-commerce acceptance: a conceptual framework in context of Pakistan. In: 4th International Conference on Advanced Computer Science Applications and Technologies, ACSAT 2015, 8th-10th Dec. 2015, Kuala Lumpur. http://ieeexplore.ieee.org/document/7478737/ 10.1109/ACSAT.2015.30 |
| spellingShingle | HF Commerce T Technology (General) Rind, M. Malook Koondhar, M. Yaqoob Hyder, Mansoor Shah, Asadullah Modeling user's trust in M-commerce acceptance: a conceptual framework in context of Pakistan |
| title | Modeling user's trust in M-commerce acceptance: a conceptual framework in context of Pakistan |
| title_full | Modeling user's trust in M-commerce acceptance: a conceptual framework in context of Pakistan |
| title_fullStr | Modeling user's trust in M-commerce acceptance: a conceptual framework in context of Pakistan |
| title_full_unstemmed | Modeling user's trust in M-commerce acceptance: a conceptual framework in context of Pakistan |
| title_short | Modeling user's trust in M-commerce acceptance: a conceptual framework in context of Pakistan |
| title_sort | modeling user's trust in m-commerce acceptance: a conceptual framework in context of pakistan |
| topic | HF Commerce T Technology (General) |
| url | http://irep.iium.edu.my/53918/ http://irep.iium.edu.my/53918/ http://irep.iium.edu.my/53918/ http://irep.iium.edu.my/53918/1/53918_Modeling%20User%27s%20Trust%20in%20M-Commerce.pdf http://irep.iium.edu.my/53918/2/53918_Modeling%20User%27s%20Trust%20in%20M-Commerce_SCOPUS.pdf |