A handbook of Malaysian cases: contemporary issues in marketing and management

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A handbook of Malaysian cases: contemporary issues in marketing and management

A Handbook of Malaysian Cases: Contemporary Issues in Marketing & Management” is the compilation of 11 Malaysian cases which provides significant insights to its readers about the problems and prospects faced by Malaysia based companies. These cases highlight the issues pertaining to Marketing,...

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Bibliographic Details
Other Authors:	Quoquab, Farzana
Format:	Book
Language:	English
Published:	Partridge 2016
Subjects:	HD28 Management. Industrial Management
Online Access:	http://irep.iium.edu.my/53743/ http://irep.iium.edu.my/53743/1/Editors%20Info.pdf

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