Sustaining existing and prospective passengers of urban public buses: the case study of rapid Kuantan, Pahang, Malaysia

The paper introduces the various improvements implemented on buses in an eastern coastal city in Malaysia. Public buses in Malaysia, in general, and Kuantan, in particular, have been facing many challenges, including dwindling number of passengers and high costs of fleet maintenance. The resear...

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Main Authors: Ponrohono, Zakiah, Bachok, Syahriah, Mohamed Osman, Mariana, Ibrahim, Mansor
Format: Article
Language:English
Published: SustaiN Society 2016
Subjects:
Online Access:http://irep.iium.edu.my/53722/
http://irep.iium.edu.my/53722/1/53722_Sustaining%20Existing.pdf
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author Ponrohono, Zakiah
Bachok, Syahriah
Mohamed Osman, Mariana
Ibrahim, Mansor
author_facet Ponrohono, Zakiah
Bachok, Syahriah
Mohamed Osman, Mariana
Ibrahim, Mansor
author_sort Ponrohono, Zakiah
building IIUM Repository
collection Online Access
description The paper introduces the various improvements implemented on buses in an eastern coastal city in Malaysia. Public buses in Malaysia, in general, and Kuantan, in particular, have been facing many challenges, including dwindling number of passengers and high costs of fleet maintenance. The research focused on the passengers’ perspective of the new provision of bus services from the aspects of frequency, affordability, safety and security as well as comfort and convenience, all being sustainable public transport indicators adopted by Malaysia. Satisfaction with the current patronage and future aspiration were also evaluated against several quality measures of these buses and the waiting facilities. In ensuring the provision was sustainable, the company operating the bus services has also introduced disabledfriendly ramps for universal accessibility and on-board static and variable message signage and graphical presentation of bus routes and bus stops. Responses have been mixed on these value-added services. The research found that some socio-demographic and trip characteristics indeed influenced the current satisfaction levels, perceived services sustainability and passengers’ expectation of future services. Improvements, hence, have been recommended to the bus operators and discussion with the management of the company has been undertaken to ensure future sustainability of Rapid Kuantan bus services.
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publishDate 2016
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spelling iium-537222017-07-20T03:51:29Z http://irep.iium.edu.my/53722/ Sustaining existing and prospective passengers of urban public buses: the case study of rapid Kuantan, Pahang, Malaysia Ponrohono, Zakiah Bachok, Syahriah Mohamed Osman, Mariana Ibrahim, Mansor NA2500 General works The paper introduces the various improvements implemented on buses in an eastern coastal city in Malaysia. Public buses in Malaysia, in general, and Kuantan, in particular, have been facing many challenges, including dwindling number of passengers and high costs of fleet maintenance. The research focused on the passengers’ perspective of the new provision of bus services from the aspects of frequency, affordability, safety and security as well as comfort and convenience, all being sustainable public transport indicators adopted by Malaysia. Satisfaction with the current patronage and future aspiration were also evaluated against several quality measures of these buses and the waiting facilities. In ensuring the provision was sustainable, the company operating the bus services has also introduced disabledfriendly ramps for universal accessibility and on-board static and variable message signage and graphical presentation of bus routes and bus stops. Responses have been mixed on these value-added services. The research found that some socio-demographic and trip characteristics indeed influenced the current satisfaction levels, perceived services sustainability and passengers’ expectation of future services. Improvements, hence, have been recommended to the bus operators and discussion with the management of the company has been undertaken to ensure future sustainability of Rapid Kuantan bus services. SustaiN Society 2016 Article PeerReviewed application/pdf en http://irep.iium.edu.my/53722/1/53722_Sustaining%20Existing.pdf Ponrohono, Zakiah and Bachok, Syahriah and Mohamed Osman, Mariana and Ibrahim, Mansor (2016) Sustaining existing and prospective passengers of urban public buses: the case study of rapid Kuantan, Pahang, Malaysia. International Journal Sustainable Future for Human Security (J-SustaiN), 4 (2). pp. 22-29. ISSN 2187 - 4506 http://www.j-sustain.com/files/pub/file/2016/Vol%204%20No%202/J-SustaiN_Vol4_No2_22-29%20BE-010-04154.pdf
spellingShingle NA2500 General works
Ponrohono, Zakiah
Bachok, Syahriah
Mohamed Osman, Mariana
Ibrahim, Mansor
Sustaining existing and prospective passengers of urban public buses: the case study of rapid Kuantan, Pahang, Malaysia
title Sustaining existing and prospective passengers of urban public buses: the case study of rapid Kuantan, Pahang, Malaysia
title_full Sustaining existing and prospective passengers of urban public buses: the case study of rapid Kuantan, Pahang, Malaysia
title_fullStr Sustaining existing and prospective passengers of urban public buses: the case study of rapid Kuantan, Pahang, Malaysia
title_full_unstemmed Sustaining existing and prospective passengers of urban public buses: the case study of rapid Kuantan, Pahang, Malaysia
title_short Sustaining existing and prospective passengers of urban public buses: the case study of rapid Kuantan, Pahang, Malaysia
title_sort sustaining existing and prospective passengers of urban public buses: the case study of rapid kuantan, pahang, malaysia
topic NA2500 General works
url http://irep.iium.edu.my/53722/
http://irep.iium.edu.my/53722/
http://irep.iium.edu.my/53722/1/53722_Sustaining%20Existing.pdf