Consumers’ loyalty toward Islamic banking system: does halal brand awareness matter?

Consumers’ loyalty toward Islamic banking system: does halal brand awareness matter?

In a competitive market structure, brand awareness helps to create a basis of trust and acceptance. Brand awareness is the first step to creating brand equity, an asset that provides companies with sustainable competitive advantages. However, in the Islamic banking context, the majority of consumers...

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Bibliographic Details
Main Author: Maulan, Suharni
Format: Article
Language:English
English
Published: IIUM Press 2016
Subjects:
HG1501 Banking
Online Access:http://irep.iium.edu.my/53402/
http://irep.iium.edu.my/53402/1/53402_Consumers%E2%80%99%20loyalty%20toward%20Islamic%20banking%20system.pdf
http://irep.iium.edu.my/53402/7/53402_Consumers%E2%80%99%20loyalty%20toward%20Islamic%20banking%20system_WoS.pdf

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