A study on advertising practices of Islamic banks in Malaysia: an empirical assessment under Islamic observation

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A study on advertising practices of Islamic banks in Malaysia: an empirical assessment under Islamic observation

Investigation of advertising of Islamic bank and its evaluation under Islamic observation is a significant issue for most marketers given the conventional and Islamic Banks are all facilitating numerous marketing activities across the nations. Therefore, it is reckoned as a theme of research within...

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Bibliographic Details
Main Authors:	Haque, A. K. M. Ahasanul, Sayyed Ahmad, Mohd. Ismail, Rahman, Sabbir
Format:	Proceeding Paper
Language:	English
Published:	2010
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/5317/ http://irep.iium.edu.my/5317/1/A_study_on_advertising_practices_of_Islamic_banks_in_Malaysia_An_empirical_assessment_under_Islamic_observation.pdf

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