Protection of intangible cultural heritage as a viable tourist product: Malaysia as a case study (touristic products and services)

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Protection of intangible cultural heritage as a viable tourist product: Malaysia as a case study (touristic products and services)

The realisation of the importance of intangible cultural heritage (ICH) has led governments around the world to protect these resources in order to promote tourism. Malaysia, in this respect, is not exceptional. Having ratified the UNESCO Convention for the Safeguarding of the Intangible Cultural He...

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Bibliographic Details
Main Authors:	Abdul Ghani Azmi, Ida Madieha, Nublan Zaky, Sharafina Zaky
Format:	Proceeding Paper
Language:	English
Published:	2016
Subjects:	KPG Malaysia
Online Access:	http://irep.iium.edu.my/53083/ http://irep.iium.edu.my/53083/1/EITOC-2016%20complete.pdf

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