Understanding travel expenditure pattern using CHAID method: a study of domestic and international tourists in UNESCO world heritage city of Melaka, Malaysia.
Tourism has long been known as a tool for economic development due to its capability and strength to provide economic sources from host destination. This study examined the tourists’ expenditure pattern in Melaka city. Diary record survey was conducted at three different groups of selected hotels ba...
| Main Authors: | , , , |
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| Format: | Proceeding Paper |
| Language: | English |
| Published: |
GATR Enterprise
2014
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/52989/ http://irep.iium.edu.my/52989/1/understanding%20travel%20_complete.pdf |
| _version_ | 1848784157280305152 |
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| author | Ab Rahman, Syakir Amir Mohamed Osman, Mariana Bachok, Syahriah Ibrahim, Mansor |
| author_facet | Ab Rahman, Syakir Amir Mohamed Osman, Mariana Bachok, Syahriah Ibrahim, Mansor |
| author_sort | Ab Rahman, Syakir Amir |
| building | IIUM Repository |
| collection | Online Access |
| description | Tourism has long been known as a tool for economic development due to its capability and strength to provide economic sources from host destination. This study examined the tourists’ expenditure pattern in Melaka city. Diary record survey was conducted at three different groups of selected hotels based on stars ratings- 5 & 4 stars hotel; 3,2 & 1 stars hotel; and budget hotels. A total of 1500 survey booklets were distributed, only 1000 surveys were collected. Chi-squared Automatic Interaction Detection (CHAID) was used to model interaction of domestic and international tourists in five tourism sectors-accommodation, food and beverages, transportation, entertainment and shopping. Results revealed that the tourists spent less in transportation (RM22.50 and below) and entertainment (RM22.50 and below), and heavily spent in other three sectors, shopping (RM475 and below), accommodation (RM700 and below), food and beverages (RM367 and below). It is expected that modeling of the pattern and distribution of these expenditure will assist the relevant authorities in geographical visitation patterns, economic impacts and decision making. |
| first_indexed | 2025-11-14T16:32:47Z |
| format | Proceeding Paper |
| id | iium-52989 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T16:32:47Z |
| publishDate | 2014 |
| publisher | GATR Enterprise |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-529892021-09-14T11:55:06Z http://irep.iium.edu.my/52989/ Understanding travel expenditure pattern using CHAID method: a study of domestic and international tourists in UNESCO world heritage city of Melaka, Malaysia. Ab Rahman, Syakir Amir Mohamed Osman, Mariana Bachok, Syahriah Ibrahim, Mansor H Social Sciences (General) Tourism has long been known as a tool for economic development due to its capability and strength to provide economic sources from host destination. This study examined the tourists’ expenditure pattern in Melaka city. Diary record survey was conducted at three different groups of selected hotels based on stars ratings- 5 & 4 stars hotel; 3,2 & 1 stars hotel; and budget hotels. A total of 1500 survey booklets were distributed, only 1000 surveys were collected. Chi-squared Automatic Interaction Detection (CHAID) was used to model interaction of domestic and international tourists in five tourism sectors-accommodation, food and beverages, transportation, entertainment and shopping. Results revealed that the tourists spent less in transportation (RM22.50 and below) and entertainment (RM22.50 and below), and heavily spent in other three sectors, shopping (RM475 and below), accommodation (RM700 and below), food and beverages (RM367 and below). It is expected that modeling of the pattern and distribution of these expenditure will assist the relevant authorities in geographical visitation patterns, economic impacts and decision making. GATR Enterprise 2014-12 Proceeding Paper PeerReviewed application/pdf en http://irep.iium.edu.my/52989/1/understanding%20travel%20_complete.pdf Ab Rahman, Syakir Amir and Mohamed Osman, Mariana and Bachok, Syahriah and Ibrahim, Mansor (2014) Understanding travel expenditure pattern using CHAID method: a study of domestic and international tourists in UNESCO world heritage city of Melaka, Malaysia. In: Global Conference on Business and Social Science (GBSS 2014), 15-16 December 2014, Kuala Lumpur. |
| spellingShingle | H Social Sciences (General) Ab Rahman, Syakir Amir Mohamed Osman, Mariana Bachok, Syahriah Ibrahim, Mansor Understanding travel expenditure pattern using CHAID method: a study of domestic and international tourists in UNESCO world heritage city of Melaka, Malaysia. |
| title | Understanding travel expenditure pattern using CHAID method: a study of domestic and international tourists in UNESCO world heritage city of Melaka, Malaysia. |
| title_full | Understanding travel expenditure pattern using CHAID method: a study of domestic and international tourists in UNESCO world heritage city of Melaka, Malaysia. |
| title_fullStr | Understanding travel expenditure pattern using CHAID method: a study of domestic and international tourists in UNESCO world heritage city of Melaka, Malaysia. |
| title_full_unstemmed | Understanding travel expenditure pattern using CHAID method: a study of domestic and international tourists in UNESCO world heritage city of Melaka, Malaysia. |
| title_short | Understanding travel expenditure pattern using CHAID method: a study of domestic and international tourists in UNESCO world heritage city of Melaka, Malaysia. |
| title_sort | understanding travel expenditure pattern using chaid method: a study of domestic and international tourists in unesco world heritage city of melaka, malaysia. |
| topic | H Social Sciences (General) |
| url | http://irep.iium.edu.my/52989/ http://irep.iium.edu.my/52989/1/understanding%20travel%20_complete.pdf |