Understanding of tourists' preferences pattern: a study in Melaka, Malaysia

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Understanding of tourists' preferences pattern: a study in Melaka, Malaysia

Tourism sector is one of the world largest and fastest contributors to the economic sector. The recognition as UNESCO World Heritage City in 2008, has led to the city of Melaka to be the most visited city in Malaysia. There has been a great deal of research devoted to identify the tourist prefere...

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Bibliographic Details
Main Authors:	Ab Rahman, Syakir Amir, Mohamed Osman, Mariana, Bachok, Syahriah, Ibrahim, Mansor
Format:	Article
Language:	English English
Published:	2014
Subjects:	H Social Sciences (General)
Online Access:	http://irep.iium.edu.my/52985/ http://irep.iium.edu.my/52985/1/133-265-1-SM.pdf http://irep.iium.edu.my/52985/7/52985_understanding%20od%20tourists%27%20preferences_scopus.pdf

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