Understanding domestic and international tourists' expenditure pattern in Melaka, Malaysia: result of CHAID analysis

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Understanding domestic and international tourists' expenditure pattern in Melaka, Malaysia: result of CHAID analysis

This study examined the tourists’ expenditure pattern in Melaka city. A total of 1500 diary record surveys were distributed, only 1000 surveys were collected. Chi-squared Automatic Interaction Detection (CHAID) was used to model interaction of domestic and international tourists in five tourism sect...

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Bibliographic Details
Main Authors:	Ab Rahman, Syakir Amir, Mohamed Osman, Mariana, Bachok, Syahriah, Ibrahim, Mansor
Format:	Article
Language:	English
Published:	Elsevier 2015
Subjects:	H Social Sciences (General)
Online Access:	http://irep.iium.edu.my/52976/ http://irep.iium.edu.my/52976/1/Understanding-domestic-and-international-tourists%E2%80%99-expenditure-pattern-in-Melaka-Malaysia.pdf

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