Understanding domestic and international tourists' expenditure pattern in Melaka, Malaysia: result of CHAID analysis
This study examined the tourists’ expenditure pattern in Melaka city. A total of 1500 diary record surveys were distributed, only 1000 surveys were collected. Chi-squared Automatic Interaction Detection (CHAID) was used to model interaction of domestic and international tourists in five tourism sect...
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| Format: | Article |
| Language: | English |
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Elsevier
2015
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| Online Access: | http://irep.iium.edu.my/52976/ http://irep.iium.edu.my/52976/1/Understanding-domestic-and-international-tourists%E2%80%99-expenditure-pattern-in-Melaka-Malaysia.pdf |
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| author | Ab Rahman, Syakir Amir Mohamed Osman, Mariana Bachok, Syahriah Ibrahim, Mansor |
| author_facet | Ab Rahman, Syakir Amir Mohamed Osman, Mariana Bachok, Syahriah Ibrahim, Mansor |
| author_sort | Ab Rahman, Syakir Amir |
| building | IIUM Repository |
| collection | Online Access |
| description | This study examined the tourists’ expenditure pattern in Melaka city. A total of 1500 diary record surveys were distributed, only 1000 surveys were collected. Chi-squared Automatic Interaction Detection (CHAID) was used to model interaction of domestic and international tourists in five tourism sectors-accommodation, food and beverages, transportation, entertainment and shopping. Results revealed that the tourists spent less on transportation (RM22.50 and below) and entertainment (RM22.50 and below), and heavily spent in other three sectors, shopping (RM475 and below), accommodation (RM700 and below), food and beverages(RM367 and below). The expenditure pattern modeling assists the relevant authorities in decision making. |
| first_indexed | 2025-11-14T16:32:45Z |
| format | Article |
| id | iium-52976 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T16:32:45Z |
| publishDate | 2015 |
| publisher | Elsevier |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-529762021-09-14T11:54:31Z http://irep.iium.edu.my/52976/ Understanding domestic and international tourists' expenditure pattern in Melaka, Malaysia: result of CHAID analysis Ab Rahman, Syakir Amir Mohamed Osman, Mariana Bachok, Syahriah Ibrahim, Mansor H Social Sciences (General) This study examined the tourists’ expenditure pattern in Melaka city. A total of 1500 diary record surveys were distributed, only 1000 surveys were collected. Chi-squared Automatic Interaction Detection (CHAID) was used to model interaction of domestic and international tourists in five tourism sectors-accommodation, food and beverages, transportation, entertainment and shopping. Results revealed that the tourists spent less on transportation (RM22.50 and below) and entertainment (RM22.50 and below), and heavily spent in other three sectors, shopping (RM475 and below), accommodation (RM700 and below), food and beverages(RM367 and below). The expenditure pattern modeling assists the relevant authorities in decision making. Elsevier 2015 Article PeerReviewed application/pdf en http://irep.iium.edu.my/52976/1/Understanding-domestic-and-international-tourists%E2%80%99-expenditure-pattern-in-Melaka-Malaysia.pdf Ab Rahman, Syakir Amir and Mohamed Osman, Mariana and Bachok, Syahriah and Ibrahim, Mansor (2015) Understanding domestic and international tourists' expenditure pattern in Melaka, Malaysia: result of CHAID analysis. Procedia Social and Behavioral Sciences, 172. pp. 390-397. ISSN 1877-0428 |
| spellingShingle | H Social Sciences (General) Ab Rahman, Syakir Amir Mohamed Osman, Mariana Bachok, Syahriah Ibrahim, Mansor Understanding domestic and international tourists' expenditure pattern in Melaka, Malaysia: result of CHAID analysis |
| title | Understanding domestic and international tourists' expenditure pattern in Melaka, Malaysia: result of CHAID analysis |
| title_full | Understanding domestic and international tourists' expenditure pattern in Melaka, Malaysia: result of CHAID analysis |
| title_fullStr | Understanding domestic and international tourists' expenditure pattern in Melaka, Malaysia: result of CHAID analysis |
| title_full_unstemmed | Understanding domestic and international tourists' expenditure pattern in Melaka, Malaysia: result of CHAID analysis |
| title_short | Understanding domestic and international tourists' expenditure pattern in Melaka, Malaysia: result of CHAID analysis |
| title_sort | understanding domestic and international tourists' expenditure pattern in melaka, malaysia: result of chaid analysis |
| topic | H Social Sciences (General) |
| url | http://irep.iium.edu.my/52976/ http://irep.iium.edu.my/52976/1/Understanding-domestic-and-international-tourists%E2%80%99-expenditure-pattern-in-Melaka-Malaysia.pdf |