What drives social networking users to use mobile commerce?

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What drives social networking users to use mobile commerce?

The primary objective of this paper is to develop a conceptual framework that highlights those factors that drive Malaysian social networking users to use mobile commerce. This paper embarked on a qualitative approach to extract those factors from the literature that are considered inevitable for th...

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Bibliographic Details
Main Authors:	Barry, Moussa, Jan, Muhammad Tahir
Format:	Article
Language:	English
Published:	American Scholarly Research Association (ASRA) 2016
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/52852/ http://irep.iium.edu.my/52852/1/B6-B16-What-Drives-Social-Networking-Users-to-Use-Mobile-Commerce.pdf

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