Advertising online by educational institutions and students’ reaction: a study of Malaysian Universities

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Advertising online by educational institutions and students’ reaction: a study of Malaysian Universities

This paper mainly aims to identify the impact of online advertising on students’ decision-making and their choice of higher education institutions. Data for this study were collected from 350 students from various Malaysian universities using self-administered questionnaires. The acquired data went...

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Bibliographic Details
Main Authors:	Jan, Muhammad Tahir, Ammari, Djihane
Format:	Article
Language:	English English
Published:	Routledge 2016
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/52850/ http://irep.iium.edu.my/52850/1/Advertising%20online%20by%20educational%20institutions%20and%20students%20reaction%20a%20study%20of%20Malaysian%20Universities%20-%20for%20IREP.pdf http://irep.iium.edu.my/52850/7/52854_Advertising%20online%20by%20educational%20institutions_scopus.pdf

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