Netnography approach for UX research
This paper discusses on how netnography can be applied to gain an understanding on sensitive research topic in a high power distance culture. The study investigated the frustrations among practitioners in incorporating the User Experience Design (UXD) in software development process. Netnograph...
| Main Authors: | , , |
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| Format: | Proceeding Paper |
| Language: | English English |
| Published: |
ACM
2016
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/52761/ http://irep.iium.edu.my/52761/1/p120-hussein-Netnography.pdf http://irep.iium.edu.my/52761/7/52761_Netnography%20approach%20for%20UX%20research_SCOPUS.pdf |
| _version_ | 1848784117584363520 |
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| author | Hussein, Idyawati Mahmud, Murni Md Noor, Nor Laila |
| author_facet | Hussein, Idyawati Mahmud, Murni Md Noor, Nor Laila |
| author_sort | Hussein, Idyawati |
| building | IIUM Repository |
| collection | Online Access |
| description | This paper discusses on how netnography can be applied
to gain an understanding on sensitive research topic in a
high power distance culture. The study investigated the
frustrations among practitioners in incorporating the User
Experience Design (UXD) in software development
process. Netnography has been applied to uncover the
unspoken behaviors of stakeholders and attitudes of
clients who disrespect designers that reflects the UX
practitioners frustration on the stakeholiders‘ politics.
This findings will be useful in seeking a solution to
improve the UXD process. From this work it can be
concluded that netnography can be a suitable approach to
gain deeper insights into understanding practitioner’s
frustrations in UX research study. |
| first_indexed | 2025-11-14T16:32:09Z |
| format | Proceeding Paper |
| id | iium-52761 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English English |
| last_indexed | 2025-11-14T16:32:09Z |
| publishDate | 2016 |
| publisher | ACM |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-527612017-10-12T03:10:55Z http://irep.iium.edu.my/52761/ Netnography approach for UX research Hussein, Idyawati Mahmud, Murni Md Noor, Nor Laila T10.5 Communication of technical information This paper discusses on how netnography can be applied to gain an understanding on sensitive research topic in a high power distance culture. The study investigated the frustrations among practitioners in incorporating the User Experience Design (UXD) in software development process. Netnography has been applied to uncover the unspoken behaviors of stakeholders and attitudes of clients who disrespect designers that reflects the UX practitioners frustration on the stakeholiders‘ politics. This findings will be useful in seeking a solution to improve the UXD process. From this work it can be concluded that netnography can be a suitable approach to gain deeper insights into understanding practitioner’s frustrations in UX research study. ACM 2016 Proceeding Paper PeerReviewed application/pdf en http://irep.iium.edu.my/52761/1/p120-hussein-Netnography.pdf application/pdf en http://irep.iium.edu.my/52761/7/52761_Netnography%20approach%20for%20UX%20research_SCOPUS.pdf Hussein, Idyawati and Mahmud, Murni and Md Noor, Nor Laila (2016) Netnography approach for UX research. In: The 2th International Conference in HCI and UX on Indonesia, 13-15 April 2016, Jakarta, Indonesia,. 10.1145/2898459.2898477 |
| spellingShingle | T10.5 Communication of technical information Hussein, Idyawati Mahmud, Murni Md Noor, Nor Laila Netnography approach for UX research |
| title | Netnography approach for UX research |
| title_full | Netnography approach for UX research |
| title_fullStr | Netnography approach for UX research |
| title_full_unstemmed | Netnography approach for UX research |
| title_short | Netnography approach for UX research |
| title_sort | netnography approach for ux research |
| topic | T10.5 Communication of technical information |
| url | http://irep.iium.edu.my/52761/ http://irep.iium.edu.my/52761/ http://irep.iium.edu.my/52761/1/p120-hussein-Netnography.pdf http://irep.iium.edu.my/52761/7/52761_Netnography%20approach%20for%20UX%20research_SCOPUS.pdf |