A test of technology acceptance model in the use of social media among PR practitioners in Nigeria

A test of technology acceptance model in the use of social media among PR practitioners in Nigeria

Many public relations scholars believed that, the emergence of social media has accentuated the public relations practice in recent times. Social media provides public relations practitioners opportunities for creating, sharing, posting, documenting as well as interacting communication content on th...

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Bibliographic Details
Main Authors: Syed Abdullah Idid, Syed Arabi, El-Kasim, Mukhtar
Format: Article
Language:English
English
Published: Taylor's University 2016
Subjects:
H61.8 Communication of information
P87 Communication. Mass media
Online Access:http://irep.iium.edu.my/51982/
http://irep.iium.edu.my/51982/1/A%20Test%20of%20Technology%20Acceptance%20Model%20in%20the%20Use%20of%20Social%20Media%20among%20PR%20Practitioners%20in%20Nigeria.pdf
http://irep.iium.edu.my/51982/7/51982_A%20test%20of%20technology%20acceptance%20model%20in%20the%20use%20of%20social%20media%20among%20PR%20practitioners%20in%20Nigeria_Scopus.pdf

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