Factors effecting fixed-line telecom services customer retention: A study of Pakistan

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Factors effecting fixed-line telecom services customer retention: A study of Pakistan

The use of fixed line telecom services in Pakistan is declining gradually since past few years. The purpose of this research is to integrate model that helps to evaluate the main determinants of fixed line telecom services' post purchase intention. This research proposes a comprehensive integr...

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Bibliographic Details
Main Authors:	Rind, M. Malook, Alzabi, Tami, Ujan, Imran Anwar, Shah, Asadullah
Format:	Proceeding Paper
Language:	English
Published:	Islamic Countries Society of Statistical Sciences. (ISOSS) 2016
Subjects:	T10.5 Communication of technical information
Online Access:	http://irep.iium.edu.my/50921/ http://irep.iium.edu.my/50921/4/50921.pdf

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