Modeling user’s trust in M-commerce acceptance: A conceptual framework in context of Pakistan
With the emergence of Intern ate and world wide web traditional business got new opportunity to complete globally. Traditional bricks-and-mortar business became electronic business ( e-business) by utilizing information and communication technology (ICT) tools. A new term of Mobile Commerce (M-Comm...
| Main Authors: | , , , |
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| Format: | Proceeding Paper |
| Language: | English English |
| Published: |
The Institute of Electrical and Electronics Engineers, Inc.
2016
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/50919/ http://irep.iium.edu.my/50919/4/50919.pdf http://irep.iium.edu.my/50919/7/50919_Modeling%20User%27s%20Trust%20in%20M-Commerce%20Acceptance_SCOPUS.pdf |
| _version_ | 1848783749175574528 |
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| author | Rind, M Malook Koondhar, M Yaqoob Hyder, Mansoor Shah, Asadullah |
| author_facet | Rind, M Malook Koondhar, M Yaqoob Hyder, Mansoor Shah, Asadullah |
| author_sort | Rind, M Malook |
| building | IIUM Repository |
| collection | Online Access |
| description | With the emergence of Intern ate and world wide web traditional business got new opportunity to complete globally.
Traditional bricks-and-mortar business became electronic business ( e-business) by utilizing information and communication technology (ICT) tools. A new term of Mobile Commerce (M-Commerce) has created tremendous spectrum of business opportunities for businesses. Although there has been large scale adoption of M-Commerce in developing economies, but little growth is observed in developing economies such as Pakistan. There are doubts that users of M-Commerce demonstrate a lack of enthusiasm, which may be due to lack of trustworthiness. Based on the well-known and widely used technology acceptance model (TAM), this research study provides the conceptual framework, underpinning the relationship of trust with adoption of M-Commerce in Pakistan. The aim of this paper is to study the role of trust and its relationship with the acceptance of M-Commerce in Pakistan. |
| first_indexed | 2025-11-14T16:26:18Z |
| format | Proceeding Paper |
| id | iium-50919 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English English |
| last_indexed | 2025-11-14T16:26:18Z |
| publishDate | 2016 |
| publisher | The Institute of Electrical and Electronics Engineers, Inc. |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-509192017-10-12T03:34:12Z http://irep.iium.edu.my/50919/ Modeling user’s trust in M-commerce acceptance: A conceptual framework in context of Pakistan Rind, M Malook Koondhar, M Yaqoob Hyder, Mansoor Shah, Asadullah T10.5 Communication of technical information With the emergence of Intern ate and world wide web traditional business got new opportunity to complete globally. Traditional bricks-and-mortar business became electronic business ( e-business) by utilizing information and communication technology (ICT) tools. A new term of Mobile Commerce (M-Commerce) has created tremendous spectrum of business opportunities for businesses. Although there has been large scale adoption of M-Commerce in developing economies, but little growth is observed in developing economies such as Pakistan. There are doubts that users of M-Commerce demonstrate a lack of enthusiasm, which may be due to lack of trustworthiness. Based on the well-known and widely used technology acceptance model (TAM), this research study provides the conceptual framework, underpinning the relationship of trust with adoption of M-Commerce in Pakistan. The aim of this paper is to study the role of trust and its relationship with the acceptance of M-Commerce in Pakistan. The Institute of Electrical and Electronics Engineers, Inc. 2016 Proceeding Paper PeerReviewed application/pdf en http://irep.iium.edu.my/50919/4/50919.pdf application/pdf en http://irep.iium.edu.my/50919/7/50919_Modeling%20User%27s%20Trust%20in%20M-Commerce%20Acceptance_SCOPUS.pdf Rind, M Malook and Koondhar, M Yaqoob and Hyder, Mansoor and Shah, Asadullah (2016) Modeling user’s trust in M-commerce acceptance: A conceptual framework in context of Pakistan. In: 2015 4th International Conference on Advanced Computer Science Applications and Technologies (ACSAT 2015), 8th-10th December 2015, Kuala Lumpur, Malaysia. http://ieeexplore.ieee.org/xpls/abs_all.jsp?arnumber=7478737 10.1109/ACSAT.2015.30 |
| spellingShingle | T10.5 Communication of technical information Rind, M Malook Koondhar, M Yaqoob Hyder, Mansoor Shah, Asadullah Modeling user’s trust in M-commerce acceptance: A conceptual framework in context of Pakistan |
| title | Modeling user’s trust in M-commerce acceptance: A conceptual framework in context of Pakistan |
| title_full | Modeling user’s trust in M-commerce acceptance: A conceptual framework in context of Pakistan |
| title_fullStr | Modeling user’s trust in M-commerce acceptance: A conceptual framework in context of Pakistan |
| title_full_unstemmed | Modeling user’s trust in M-commerce acceptance: A conceptual framework in context of Pakistan |
| title_short | Modeling user’s trust in M-commerce acceptance: A conceptual framework in context of Pakistan |
| title_sort | modeling user’s trust in m-commerce acceptance: a conceptual framework in context of pakistan |
| topic | T10.5 Communication of technical information |
| url | http://irep.iium.edu.my/50919/ http://irep.iium.edu.my/50919/ http://irep.iium.edu.my/50919/ http://irep.iium.edu.my/50919/4/50919.pdf http://irep.iium.edu.my/50919/7/50919_Modeling%20User%27s%20Trust%20in%20M-Commerce%20Acceptance_SCOPUS.pdf |