Challenges, alternatives, and paths to sustainability: better public health promotion using social networking pages as key tools

This paper discusses the possibility of promoting public health and implementing educational health services using Facebook. We discuss the challenges and strengths of using such a platform as a tool for public health care systems from two different perspectives, namely, the view of IT developers an...

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Main Authors: Zaidan , A. A., Zaidan , B. B., Kadhem, Z., Moussa, Larbani, Lakulu, Modi B., Hashim, M.
Format: Article
Language:English
English
English
Published: Springer New York LLC 2015
Subjects:
Online Access:http://irep.iium.edu.my/50851/
http://irep.iium.edu.my/50851/1/50851_Challenges%2C_alternatives%2C_and_paths_to_sustainability.pdf
http://irep.iium.edu.my/50851/2/50851_Challenges%2C_alternatives%2C_and_paths_to_sustainability_SCOPUS.pdf
http://irep.iium.edu.my/50851/3/50851_Challenges%2C_alternatives%2C_and_paths_to_sustainability_WOS.pdf
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author Zaidan , A. A.
Zaidan , B. B.
Kadhem, Z.
Moussa, Larbani
Lakulu, Modi B.
Hashim, M.
author_facet Zaidan , A. A.
Zaidan , B. B.
Kadhem, Z.
Moussa, Larbani
Lakulu, Modi B.
Hashim, M.
author_sort Zaidan , A. A.
building IIUM Repository
collection Online Access
description This paper discusses the possibility of promoting public health and implementing educational health services using Facebook. We discuss the challenges and strengths of using such a platform as a tool for public health care systems from two different perspectives, namely, the view of IT developers and that of physicians. We present a new way of evaluating user interactivity in health care systems from tools provided by Facebook that measure statistical traffic in the Internet. Findings show that Facebook is a very promising tool in promoting e-health services in Web 2.0. Results from statistical traffic show that a Facebook page is more efficient than other pages in promoting public health.
first_indexed 2025-11-14T16:26:06Z
format Article
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institution International Islamic University Malaysia
institution_category Local University
language English
English
English
last_indexed 2025-11-14T16:26:06Z
publishDate 2015
publisher Springer New York LLC
recordtype eprints
repository_type Digital Repository
spelling iium-508512019-10-14T02:01:25Z http://irep.iium.edu.my/50851/ Challenges, alternatives, and paths to sustainability: better public health promotion using social networking pages as key tools Zaidan , A. A. Zaidan , B. B. Kadhem, Z. Moussa, Larbani Lakulu, Modi B. Hashim, M. R Medicine (General) This paper discusses the possibility of promoting public health and implementing educational health services using Facebook. We discuss the challenges and strengths of using such a platform as a tool for public health care systems from two different perspectives, namely, the view of IT developers and that of physicians. We present a new way of evaluating user interactivity in health care systems from tools provided by Facebook that measure statistical traffic in the Internet. Findings show that Facebook is a very promising tool in promoting e-health services in Web 2.0. Results from statistical traffic show that a Facebook page is more efficient than other pages in promoting public health. Springer New York LLC 2015 Article PeerReviewed application/pdf en http://irep.iium.edu.my/50851/1/50851_Challenges%2C_alternatives%2C_and_paths_to_sustainability.pdf application/pdf en http://irep.iium.edu.my/50851/2/50851_Challenges%2C_alternatives%2C_and_paths_to_sustainability_SCOPUS.pdf application/pdf en http://irep.iium.edu.my/50851/3/50851_Challenges%2C_alternatives%2C_and_paths_to_sustainability_WOS.pdf Zaidan , A. A. and Zaidan , B. B. and Kadhem, Z. and Moussa, Larbani and Lakulu, Modi B. and Hashim, M. (2015) Challenges, alternatives, and paths to sustainability: better public health promotion using social networking pages as key tools. Journal of Medical Systems, 39 (2). pp. 1-7. ISSN 0148-5598 http://link.springer.com/article/10.1007%2Fs10916-013-9987-7 10.1007/s10916-015-0201-y
spellingShingle R Medicine (General)
Zaidan , A. A.
Zaidan , B. B.
Kadhem, Z.
Moussa, Larbani
Lakulu, Modi B.
Hashim, M.
Challenges, alternatives, and paths to sustainability: better public health promotion using social networking pages as key tools
title Challenges, alternatives, and paths to sustainability: better public health promotion using social networking pages as key tools
title_full Challenges, alternatives, and paths to sustainability: better public health promotion using social networking pages as key tools
title_fullStr Challenges, alternatives, and paths to sustainability: better public health promotion using social networking pages as key tools
title_full_unstemmed Challenges, alternatives, and paths to sustainability: better public health promotion using social networking pages as key tools
title_short Challenges, alternatives, and paths to sustainability: better public health promotion using social networking pages as key tools
title_sort challenges, alternatives, and paths to sustainability: better public health promotion using social networking pages as key tools
topic R Medicine (General)
url http://irep.iium.edu.my/50851/
http://irep.iium.edu.my/50851/
http://irep.iium.edu.my/50851/
http://irep.iium.edu.my/50851/1/50851_Challenges%2C_alternatives%2C_and_paths_to_sustainability.pdf
http://irep.iium.edu.my/50851/2/50851_Challenges%2C_alternatives%2C_and_paths_to_sustainability_SCOPUS.pdf
http://irep.iium.edu.my/50851/3/50851_Challenges%2C_alternatives%2C_and_paths_to_sustainability_WOS.pdf