Are higher education institutions delivering customer satisfaction?
Higher education institutions are realising the importance of a customer centred approach to survival in the face of increased domestic competition and the globalisation of higher education. The objective of the study is to determine the impact of different variables on customer satisfaction in the...
| Main Authors: | de Jager, Johan W de Jager, Jan, Muhammad Tahir, Hebblethwaite, Denisa |
|---|---|
| Format: | Proceeding Paper |
| Language: | English English |
| Published: |
Australian and New Zealand Academy of Management (ANZAM)
2015
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/50837/ http://irep.iium.edu.my/50837/1/ANZAM_paper_on_Higher_Education.pdf http://irep.iium.edu.my/50837/2/ANZAM-Conference-Program-2015.pdf |
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