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Measuring halal brand association (HalBA) for Islamic banks

Purpose: The main purpose of this paper is to develop a reliable and valid scale for measuring halal brand association (HalBA) for Islamic banks. Brand association is a core dimension of brand equity that Islamic bank managers need to develop to maintain competitiveness. Using the process proposed b...

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Bibliographic Details
Main Authors:	Maulan, Suharni, Omar, Nor Asiah, Ahmad, Maisarah
Format:	Article
Language:	English English
Published:	Emerald Group Publishing Ltd. 2016
Subjects:	HF5001 Business. Business Administration HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/50499/ http://irep.iium.edu.my/50499/1/50499_Measuring%20halal%20brand.pdf http://irep.iium.edu.my/50499/2/50499_Measuring%20halal%20brand_SCOPUS.pdf

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