The influence of service quality on customer patronage intention: the moderating ‎effects of firm's image

QR Code

The influence of service quality on customer patronage intention: the moderating ‎effects of firm's image

This article seeks to introduce the influence of service quality on customer patronage intention of exploring the moderating role of firm’s image from the perspective of health insurance customers. In testing the hypotheses this research applied a self-administered survey technique to collect the da...

Full description

Bibliographic Details
Main Authors:	Rahman, Muhammad Sabbir, Abdel Fattah, Fadi Abdel Muniem
Format:	Proceeding Paper
Language:	English
Published:	2016
Subjects:	HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/49720/ http://irep.iium.edu.my/49720/4/49720.pdf

Similar Items

Impact of service quality and trust on customer patronage decision: testing the moderating effects of corporate image
by: Rahman, Muhammad Sabbir, et al.
Published: (2014)

Service quality and customers’ patronage decision of healthcare insurance products: in-depth interview approach
by: Rahman, Muhammad Sabbir, et al.
Published: (2014)

Factor determining customers' repurchase intention of healthcare insurance products
by: Rahman, Muhammad Sabbir, et al.
Published: (2014)

The influence of language of advertising on customer patronage intention: testing moderation effects of race
by: Rahman, Muhammad Sabbir, et al.
Published: (2014)

Tourist’s preference in selection of a restaurant: testing mediating role of service quality
by: Rahman, Muhammad Sabbir, et al.
Published: (2014)

Tourists’ intention in selection of a restaurant: testing a mediating influence of perception
by: Rahman, Muhammad Sabbir, et al.
Published: (2015)

Assessing the antecedents of customer loyalty on healthcare insurance products: Service quality; perceived value embedded model
by: Fadi Abdelmuniem, Abdelfattah, et al.
Published: (2016)

Factors affecting hybrid car purchase intention in Malaysia
by: Woon, Yaw Hor, et al.
Published: (2014)

Factors influencing the implementation of customer relationship management (CRM) strategy in the hotel industry: consumers’ perspective
by: MD. Ashraful Azam, khan, et al.
Published: (2014)

Investigation of the relationship of brand personality, subjective norm and perceived control on consumers’ purchase intention of organic fast food
by: Charraz Othman, Charraz, et al.
Published: (2014)

The effects of hotel image, brand image and employee performance on customer satisfaction of Muslim youths towards Muslim-friendly hotels
by: Adnan, Nur Adilah, et al.
Published: (2018)

Consumption values, destination cues and nostalgia on the attitude in the selection of destination for educational tourism: the mediating role of destination image
by: Rahman, Muhammad Sabbir, et al.
Published: (2016)

Choice criteria for mobile telecom operator: empirical investigation among Malaysian customers
by: Rahman, Sabbir, et al.
Published: (2011)

Exploring the relationship between residents’ perceived service quality and satisfaction on their current living place
by: Rahman, Muhammad Sabbir
Published: (2014)

Value congruence and consumer’s satisfaction towards online banking –the mediation role of affective commitment
by: Rahman, Muhammad Sabbir, et al.
Published: (2015)

How does experience impact on domestic tourist’s satisfaction? testing the mediating role of service quality
by: Rahman, Muhammad Sabbir, et al.
Published: (2014)

Service quality and students’ satisfaction towards purchasing online educational resources
by: Rahman, Muhammad Sabbir, et al.
Published: (2014)

Patient satisfaction constructs
by: Rahman, Muhammad Sabbir, et al.
Published: (2015)

The impact of customer satisfaction on word-of-mouth: conventional banks of Malaysia investigated
by: Jan, Muhammad Tahir, et al.
Published: (2013)

Service Utopia: impact of hypermarket service extensions on corporate brand value based on consumer experience and brand personality
by: Hassan, Hasliza, et al.
Published: (2015)

The impact of technology CSFs on customer satisfaction and the role of trust: an empirical study of the banks in Malaysia
by: Jan, Muhammad Tahir, et al.
Published: (2014)

Shopping day and time preferences of Malaysian hypermarket consumers
by: Hassan, Hasliza, et al.
Published: (2015)

Contemporary healthcare experience in Malaysian Hospitals
by: Hasliza Hassan, Hassan, et al.
Published: (2016)

Exploring residents' satisfaction of facilities provided by private apartment companies
by: Rahman, Muhammad Sabbir, et al.
Published: (2015)

Hypermarket retailing expansion as a hub of socio-economic development in Malaysia
by: Hassan, Hasliza, et al.
Published: (2015)

Hypermarket corporate brand extension personality
by: Hasliza Hassan, Hassan, et al.
Published: (2014)

Effect of credit cards on customers' spending behavior: a comparative analysis of Islamic and conventional credit cards
by: Idris, Umar Muhammed, et al.
Published: (2013)

Determinants of nostalgia sensitivity in nostalgic driven advertising
by: Mohammad Hafeez , Bin Mohamad Jowsey, et al.
Published: (2015)

Knowledge sharing behaviors among non academic staff of higher learning institutions: attitude, subjective norms and behavioral intention embedded model
by: Rahman, Muhammad Sabbir, et al.
Published: (2016)

Determining the intention to patronage Islamic brand restaurant: The moderating role of religiosity
by: Mohd Yusof, Yuslina Liza, et al.
Published: (2016)

Contemporary marketing concepts and conceptual thoughts: a knowledge-building approach
by: Rahman, Muhammad Sabbir, et al.
Published: (2015)

Emergence of brand extension opportunities for SMEs products and services through hypermarket corporate brand
by: Hasliza Hassan, Hassan, et al.
Published: (2015)

A conceptual study on supply chain management in creating customer value
by: Rahman, Muhammad Sabbir, et al.
Published: (2015)

Muslim consumers’ purchase behavior towards shariah compliant hotels in Malaysia
by: Haque, A. K. M. Ahasanul, et al.
Published: (2019)

Motivation of first-time, repeat, and serial backpackers: a Malaysian perspective
by: Abdul Latif, Samshul Amry, et al.
Published: (2019)

Factors influencing the adoption of social networking sites: Malaysian Muslim users perspective
by: Jan, Muhammad Tahir, et al.
Published: (2015)

Factors influencing the adoption of social networking sites: Malaysian Muslim users perspective
by: Jan, Muhammad Tahir, et al.
Published: (2013)

Can consumption make you happy? Exploring student's quality of life from marketing perspective
by: Jan, Muhammad Tahir, et al.
Published: (2011)

The inevitable role of human in CRM success: digging deep the human CSFs
by: Jan, Muhammad Tahir
Published: (2011)

Differences in service quality of retail banking between Auckland and Kuala Lumpur
by: Abdullah, Moha Asri, et al.
Published: (2015)