The facets model of effects and Islam in integrated marketing communication: the case of Gubugklakah in Indonesia

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The facets model of effects and Islam in integrated marketing communication: the case of Gubugklakah in Indonesia

This study examined the integrated marketing communication (IMC) campaign of a tourism village (Desa Wisata) named Gubugklakah (later DWG) in Malang, Eastern Java, Indonesia. In 2010, a group of students from Gadjah Mada University had the idea of turning Gubugklakah into a tourism village becaus...

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Bibliographic Details
Main Authors:	Nadia, Zulfa, Mokhtar, Aida
Format:	Proceeding Paper
Language:	English
Published:	2015
Subjects:	H Social Sciences (General) P87 Communication. Mass media
Online Access:	http://irep.iium.edu.my/49600/ http://irep.iium.edu.my/49600/10/49600%20THE%20FACETS%20MODEL%20OF.pdf

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