Issues in location based marketing: a review of literature

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Issues in location based marketing: a review of literature

Location based marketing has clearly become a primary element in today’s business. The main objective of this paper is to analyse such a growing phenomenon of using such location services by both marketers and customers, providing some motivations and factors that drive both parties to use these ser...

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Bibliographic Details
Main Authors:	Jaradat, Ahmad, Mohamad Ali, Noor Azian, Asadullah, Ahmad, Ebrahim, Seyed
Format:	Article
Language:	English
Published:	IJSRP.ORG 2015
Subjects:	T10.5 Communication of technical information
Online Access:	http://irep.iium.edu.my/49131/ http://irep.iium.edu.my/49131/1/Issues_in_Location_Based_Marketing_P373606_Jan_2015.pdf

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