The development of MHE brand equity from international students’ perspective

The development of MHE brand equity from international students’ perspective

This study aims to examine factors that contribute to the development of Malaysia Higher Education (MHE) brand equity from the international student’s perspective. As the higher education becomes more internationally oriented, the competition in the industry globally also becoming more intense. This...

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Bibliographic Details
Main Authors: Maulan, Suharni, Muhammadun Mohamed, Zakiah, Mohd Yasin, Norjaya
Format: Proceeding Paper
Language:English
Published: 2010
Subjects:
H Social Sciences (General)
Online Access:http://irep.iium.edu.my/48568/
http://irep.iium.edu.my/48568/1/ICMAR2010.pdf

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