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Halal brand awareness influence on consumers’ loyalty towards Islamic banking system

Majority of consumers are still unable to distinguish between Islamic and conventional banks despite their awareness of the Islamic banking existence. In a competitive market structure, brand awareness helps to create a basis of trust and acceptance. Brand awareness is the first step to create brand...

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Bibliographic Details
Main Authors:	Maulan, Suharni, Omar, Nor Asiah
Format:	Proceeding Paper
Language:	English
Published:	2015
Subjects:	BP173.75 Islam and economics H Social Sciences (General) HG1501 Banking HJ Public Finance
Online Access:	http://irep.iium.edu.my/48566/ http://irep.iium.edu.my/48566/1/48566.pdf

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