Key success factors of online food ordering services:
an empirical study

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Key success factors of online food ordering services: an empirical study

This study examines the determinants of the customer ordering experience, which include website trust, customer satisfaction and loyalty. The determinants are represented by website quality and service quality. A survey data of 353 online food ordering customers were used to test the research model...

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Bibliographic Details
Main Authors:	Kedah, Zulkarnain, Ismail, Yusof, Haque, A. K. M. Ahasanul, Ahmed, Selim
Format:	Article
Language:	English
Published:	Malaysian Institute of Management 2015
Subjects:	HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/48550/ http://irep.iium.edu.my/48550/1/Article_MMR_%28July-Dec2015%29.pdf

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