The impact of customer satisfaction on purchase intention in Malaysian takaful industry

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The impact of customer satisfaction on purchase intention in Malaysian takaful industry

To date the study of customer satisfaction and purchase intention have dominated the services literature. This study is aimed to investigate the impact of customer satisfaction on purchase intention among Takaful participants in Malaysia. A self-administered questionnaire is distributed to eight Tak...

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Bibliographic Details
Main Authors:	Abu Hassan, Lailatul Faizah, Wan Jusoh, Wan Jamaliah, Hamid, Zarinah
Format:	Proceeding Paper
Language:	English
Published:	2015
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/48302/ http://irep.iium.edu.my/48302/1/ABRIC_2015_CONFERENCE_PROCEEDING_FINAL.pdf

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