Testing the theory of planned behavior in determining intention to use digital coupon among university students

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Testing the theory of planned behavior in determining intention to use digital coupon among university students

Due to its ease of use and convenience, the use of internet and online purchases have become a trend among the younger generation. The increase in online shopping also affect the use of digital coupon. To date, there have not been many studies to investigate the influence of digital coupon use in Ma...

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Bibliographic Details
Main Authors:	Yakasai, Abu Bakar Mukhtar, Wan Jusoh, Wan Jamaliah
Format:	Article
Language:	English
Published:	ELSEVIER 2015
Subjects:	HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/47410/ http://irep.iium.edu.my/47410/1/47410_-_Testing_the_theory_of_planned_behavior.pdf

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