Halal SMEs: young entrepreneur’s involvement

In congruence with the acceptance of Halal business throughout the world, entrepreneurs in Malaysia also use new and innovative strategies to compete with other business in the global market. This is due to the Halal products that provide assurance and commitment to the consumer that the products or...

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Main Author: Abdul Rahman , Rozailin
Format: Proceeding Paper
Language:English
English
Published: 2015
Subjects:
Online Access:http://irep.iium.edu.my/47401/
http://irep.iium.edu.my/47401/1/full-paper-of-WAR-2015.pdf
http://irep.iium.edu.my/47401/2/world_AR_2015_abstract_and_programme_book.pdf
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author Abdul Rahman , Rozailin
author_facet Abdul Rahman , Rozailin
author_sort Abdul Rahman , Rozailin
building IIUM Repository
collection Online Access
description In congruence with the acceptance of Halal business throughout the world, entrepreneurs in Malaysia also use new and innovative strategies to compete with other business in the global market. This is due to the Halal products that provide assurance and commitment to the consumer that the products or service is safe to be consumed or used. However, there are not many SMEs equipped with trusted Halal certification. Plus, the involvement of the young entrepreneur in Halal market is very small. They have the products, but without any Halal certification, their products cannot go far. The paper intends to explore the perception and attitude of the Malaysia young entrepreneurs towards the acceptance of Malaysia JAKIM Halal certification and their involvement in Halal SMEs. 120 randomly selected young entrepreneurs based in rural and urban area have been interviewed. The results shows that male entrepreneurs are more willing to accept Malaysia JAKIM Halal certification compared than female and those with higher level of education prefer to obtain the certificates compared those with lower level of education. Out of 120 respondents, 49 of them were involved directly with Halal products and services and only 17 have their products certified with Malaysia JAKIM Halal certification.
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institution International Islamic University Malaysia
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language English
English
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spelling iium-474012016-03-21T03:17:30Z http://irep.iium.edu.my/47401/ Halal SMEs: young entrepreneur’s involvement Abdul Rahman , Rozailin HF5001 Business. Business Administration In congruence with the acceptance of Halal business throughout the world, entrepreneurs in Malaysia also use new and innovative strategies to compete with other business in the global market. This is due to the Halal products that provide assurance and commitment to the consumer that the products or service is safe to be consumed or used. However, there are not many SMEs equipped with trusted Halal certification. Plus, the involvement of the young entrepreneur in Halal market is very small. They have the products, but without any Halal certification, their products cannot go far. The paper intends to explore the perception and attitude of the Malaysia young entrepreneurs towards the acceptance of Malaysia JAKIM Halal certification and their involvement in Halal SMEs. 120 randomly selected young entrepreneurs based in rural and urban area have been interviewed. The results shows that male entrepreneurs are more willing to accept Malaysia JAKIM Halal certification compared than female and those with higher level of education prefer to obtain the certificates compared those with lower level of education. Out of 120 respondents, 49 of them were involved directly with Halal products and services and only 17 have their products certified with Malaysia JAKIM Halal certification. 2015 Proceeding Paper NonPeerReviewed application/pdf en http://irep.iium.edu.my/47401/1/full-paper-of-WAR-2015.pdf application/pdf en http://irep.iium.edu.my/47401/2/world_AR_2015_abstract_and_programme_book.pdf Abdul Rahman , Rozailin (2015) Halal SMEs: young entrepreneur’s involvement. In: World Academic and Reseach Congress 2015 (World-AR 2015), 9th–10th Dec. 2015, Ar-Rahim Hall, Universitas Yarsi, Jakarta, Indonesia. (Unpublished) http://rmc.kuis.edu.my/world-ar/wp-content/uploads/2015/11/WAR-01-HALAL-SMES-YOUNG-ENTREPRENEUR%E2%80%99S-INVOLVEMENT.pdf
spellingShingle HF5001 Business. Business Administration
Abdul Rahman , Rozailin
Halal SMEs: young entrepreneur’s involvement
title Halal SMEs: young entrepreneur’s involvement
title_full Halal SMEs: young entrepreneur’s involvement
title_fullStr Halal SMEs: young entrepreneur’s involvement
title_full_unstemmed Halal SMEs: young entrepreneur’s involvement
title_short Halal SMEs: young entrepreneur’s involvement
title_sort halal smes: young entrepreneur’s involvement
topic HF5001 Business. Business Administration
url http://irep.iium.edu.my/47401/
http://irep.iium.edu.my/47401/
http://irep.iium.edu.my/47401/1/full-paper-of-WAR-2015.pdf
http://irep.iium.edu.my/47401/2/world_AR_2015_abstract_and_programme_book.pdf