Exploring the agenda-setting potential of homeland online newspapers on perceptions of elections issues among diasporic Nigerians in Malaysia

The increasing transnational migration of people and availability of homeland newspapers on the web have stimulated interest in the understanding of the use and effects of homeland media on a nation’s foreign residents. This study explores the relationship between the agenda covered in three Nigeria...

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Main Authors: Mustapha, Lambe Kayode, Wok, Saodah
Format: Article
Language:English
English
Published: IIUM Press 2015
Subjects:
Online Access:http://irep.iium.edu.my/46844/
http://irep.iium.edu.my/46844/1/intellectual_discourse_mustapha_%26_saodah_wok_695-1620-2-PB.pdf
http://irep.iium.edu.my/46844/4/46844_Exploring%20the%20agenda-setting%20potential%20of%20homeland_SCOPUS.pdf
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author Mustapha, Lambe Kayode
Wok, Saodah
author_facet Mustapha, Lambe Kayode
Wok, Saodah
author_sort Mustapha, Lambe Kayode
building IIUM Repository
collection Online Access
description The increasing transnational migration of people and availability of homeland newspapers on the web have stimulated interest in the understanding of the use and effects of homeland media on a nation’s foreign residents. This study explores the relationship between the agenda covered in three Nigerian online newspapers (N=260) and how they were perceived by Nigerian students in Malaysia (N=350) during the 2011 Nigerian presidential election. Specifically, the issues in online newspapers and their location (homepage and index) and length were compared with the issues perceived as being important by Nigerian students in Malaysia. Comparing content analysis data with survey responses, the findings revealed a modest but plausible support for the agenda-setting potential of the online newspapers. In view of the established correspondence between issues that are salient in the news and issues perceived by the readers, the study establishes the importance of homeland online media to political cognitions and actions among diasporic Nigerians. It also suggests the need to explore other cues in the online newspapers capable of raising the salience of issues in the perceptions of the Nigerian diaspora.
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spelling iium-468442017-12-14T01:49:41Z http://irep.iium.edu.my/46844/ Exploring the agenda-setting potential of homeland online newspapers on perceptions of elections issues among diasporic Nigerians in Malaysia Mustapha, Lambe Kayode Wok, Saodah H61.8 Communication of information The increasing transnational migration of people and availability of homeland newspapers on the web have stimulated interest in the understanding of the use and effects of homeland media on a nation’s foreign residents. This study explores the relationship between the agenda covered in three Nigerian online newspapers (N=260) and how they were perceived by Nigerian students in Malaysia (N=350) during the 2011 Nigerian presidential election. Specifically, the issues in online newspapers and their location (homepage and index) and length were compared with the issues perceived as being important by Nigerian students in Malaysia. Comparing content analysis data with survey responses, the findings revealed a modest but plausible support for the agenda-setting potential of the online newspapers. In view of the established correspondence between issues that are salient in the news and issues perceived by the readers, the study establishes the importance of homeland online media to political cognitions and actions among diasporic Nigerians. It also suggests the need to explore other cues in the online newspapers capable of raising the salience of issues in the perceptions of the Nigerian diaspora. IIUM Press 2015-12-29 Article PeerReviewed application/pdf en http://irep.iium.edu.my/46844/1/intellectual_discourse_mustapha_%26_saodah_wok_695-1620-2-PB.pdf application/pdf en http://irep.iium.edu.my/46844/4/46844_Exploring%20the%20agenda-setting%20potential%20of%20homeland_SCOPUS.pdf Mustapha, Lambe Kayode and Wok, Saodah (2015) Exploring the agenda-setting potential of homeland online newspapers on perceptions of elections issues among diasporic Nigerians in Malaysia. Intellectual Discourse, 23 (2). pp. 275-298. ISSN 0128-4878 http://journals.iium.edu.my/intdiscourse/index.php/islam
spellingShingle H61.8 Communication of information
Mustapha, Lambe Kayode
Wok, Saodah
Exploring the agenda-setting potential of homeland online newspapers on perceptions of elections issues among diasporic Nigerians in Malaysia
title Exploring the agenda-setting potential of homeland online newspapers on perceptions of elections issues among diasporic Nigerians in Malaysia
title_full Exploring the agenda-setting potential of homeland online newspapers on perceptions of elections issues among diasporic Nigerians in Malaysia
title_fullStr Exploring the agenda-setting potential of homeland online newspapers on perceptions of elections issues among diasporic Nigerians in Malaysia
title_full_unstemmed Exploring the agenda-setting potential of homeland online newspapers on perceptions of elections issues among diasporic Nigerians in Malaysia
title_short Exploring the agenda-setting potential of homeland online newspapers on perceptions of elections issues among diasporic Nigerians in Malaysia
title_sort exploring the agenda-setting potential of homeland online newspapers on perceptions of elections issues among diasporic nigerians in malaysia
topic H61.8 Communication of information
url http://irep.iium.edu.my/46844/
http://irep.iium.edu.my/46844/
http://irep.iium.edu.my/46844/1/intellectual_discourse_mustapha_%26_saodah_wok_695-1620-2-PB.pdf
http://irep.iium.edu.my/46844/4/46844_Exploring%20the%20agenda-setting%20potential%20of%20homeland_SCOPUS.pdf