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The effect of customers’ perceived value of retail store on relationship between store attribute and customer brand loyalty: some insights from Malaysia

Abstract Customer brand loyalty has been an important area for practitioners in retailing industry due to various developments in the increasingly competitive environment. The objective of the current study is to identify the role of perceived value of the store brand in relationship between store...

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Bibliographic Details
Main Author:	Haque, A. K. M. Ahasanul
Format:	Proceeding Paper
Language:	English English English
Published:	2015
Subjects:	HF5428 Retail trade
Online Access:	http://irep.iium.edu.my/46817/ http://irep.iium.edu.my/46817/2/Program_Book.docx http://irep.iium.edu.my/46817/3/Paper_2.docx http://irep.iium.edu.my/46817/4/INCOMaR2015.pdf

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