AIM’s accountability in financial sustainability: the role of market orientation

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AIM’s accountability in financial sustainability: the role of market orientation

The paper aims at providing insights into how three dimensions of market orientation namely; customer orientation, competitor orientation and inter-function coordination affect the financial performance of Amanah Ikhtiar Malaysia (AIM) as the oldest microfinance institution in South East Asia. Using...

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Bibliographic Details
Main Author:	Adewale, Abideen Adeyemi
Format:	Article
Language:	English
Published:	International Association of Computer Science and Information Technology (I A C S I T) 2014
Subjects:	HG Finance HG1501 Banking HG201 Money HG3691 Credit
Online Access:	http://irep.iium.edu.my/46485/ http://irep.iium.edu.my/46485/1/46485_-_AIMs_accountability.pdf

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