AIM’s accountability in financial sustainability: the role of market orientation
The paper aims at providing insights into how three dimensions of market orientation namely; customer orientation, competitor orientation and inter-function coordination affect the financial performance of Amanah Ikhtiar Malaysia (AIM) as the oldest microfinance institution in South East Asia. Using...
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| Format: | Article |
| Language: | English |
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International Association of Computer Science and Information Technology (I A C S I T)
2014
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| Online Access: | http://irep.iium.edu.my/46485/ http://irep.iium.edu.my/46485/1/46485_-_AIMs_accountability.pdf |
| _version_ | 1848782979247112192 |
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| author | Adewale, Abideen Adeyemi |
| author_facet | Adewale, Abideen Adeyemi |
| author_sort | Adewale, Abideen Adeyemi |
| building | IIUM Repository |
| collection | Online Access |
| description | The paper aims at providing insights into how three dimensions of market orientation namely; customer orientation, competitor orientation and inter-function coordination affect the financial performance of Amanah Ikhtiar Malaysia (AIM) as the oldest microfinance institution in South East Asia. Using a cross sectional survey, Partial Least Squares (PLS) as a variance-based structural equation modeling (SEM), the current study examines the AIM’s accountability on market orientation in financial sustainability. The results provided empirical evidences that indicate customer orientation and inter-function coordination significantly affect financial performance of AIM. Nevertheless, competitor orientation has a negative and insignificant effect on sustainable financial performance of AIM. The result of the paper enhanced further the literature in understanding the long-term sustainable financial performance-based market orientation. |
| first_indexed | 2025-11-14T16:14:03Z |
| format | Article |
| id | iium-46485 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T16:14:03Z |
| publishDate | 2014 |
| publisher | International Association of Computer Science and Information Technology (I A C S I T) |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-464852017-12-22T07:50:12Z http://irep.iium.edu.my/46485/ AIM’s accountability in financial sustainability: the role of market orientation Adewale, Abideen Adeyemi HG Finance HG1501 Banking HG201 Money HG3691 Credit The paper aims at providing insights into how three dimensions of market orientation namely; customer orientation, competitor orientation and inter-function coordination affect the financial performance of Amanah Ikhtiar Malaysia (AIM) as the oldest microfinance institution in South East Asia. Using a cross sectional survey, Partial Least Squares (PLS) as a variance-based structural equation modeling (SEM), the current study examines the AIM’s accountability on market orientation in financial sustainability. The results provided empirical evidences that indicate customer orientation and inter-function coordination significantly affect financial performance of AIM. Nevertheless, competitor orientation has a negative and insignificant effect on sustainable financial performance of AIM. The result of the paper enhanced further the literature in understanding the long-term sustainable financial performance-based market orientation. International Association of Computer Science and Information Technology (I A C S I T) 2014-04 Article PeerReviewed application/pdf en http://irep.iium.edu.my/46485/1/46485_-_AIMs_accountability.pdf Adewale, Abideen Adeyemi (2014) AIM’s accountability in financial sustainability: the role of market orientation. International Journal of Trade, Economics and Finance, 5 (2). pp. 191-194. ISSN 2010-023X http://www.ijtef.org/index.php?m=content&c=index&a=show&catid=50&id=666 10.7763/IJTEF.2014.V5.369 |
| spellingShingle | HG Finance HG1501 Banking HG201 Money HG3691 Credit Adewale, Abideen Adeyemi AIM’s accountability in financial sustainability: the role of market orientation |
| title | AIM’s accountability in financial sustainability: the role of market orientation |
| title_full | AIM’s accountability in financial sustainability: the role of market orientation |
| title_fullStr | AIM’s accountability in financial sustainability: the role of market orientation |
| title_full_unstemmed | AIM’s accountability in financial sustainability: the role of market orientation |
| title_short | AIM’s accountability in financial sustainability: the role of market orientation |
| title_sort | aim’s accountability in financial sustainability: the role of market orientation |
| topic | HG Finance HG1501 Banking HG201 Money HG3691 Credit |
| url | http://irep.iium.edu.my/46485/ http://irep.iium.edu.my/46485/ http://irep.iium.edu.my/46485/ http://irep.iium.edu.my/46485/1/46485_-_AIMs_accountability.pdf |