Perceptions of prospective specialists and non-specialists towards technical terms in marketing

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Perceptions of prospective specialists and non-specialists towards technical terms in marketing

Technical terms are an integral part of a discipline. They enrich and help distinguish among disciplines. The irony is that even among specialists some technical terms are incomprehensible; the terms impede, instead of expedite, the communication process. Some technical terms fail to satisfy the bas...

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Bibliographic Details
Main Authors:	Ismail, Yusof, Ahamed Shah, Mohamed Ismail
Format:	Proceeding Paper
Language:	English
Published:	2010
Subjects:	HF5410 Marketing. Distribution of products PE English
Online Access:	http://irep.iium.edu.my/4644/ http://irep.iium.edu.my/4644/1/Complete_article_Normal_reference_format.pdf

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