Challenges of branding among public and private universities: the Malaysian context

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Challenges of branding among public and private universities: the Malaysian context

Many studies on higher education branding are situated in developed higher education markets such as the US, the UK, and Australia. This work-in-progress paper examines the challenges of higher education branding in the context of Malaysia, a developing higher education market, and argues that pub...

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Bibliographic Details
Main Authors:	Shabu, Shahrul Fhaizal, Othman, Azam, Nik Abdul Rahman, Nik Suryani
Format:	Proceeding Paper
Language:	English
Published:	2015
Subjects:	L Education (General)
Online Access:	http://irep.iium.edu.my/46132/ http://irep.iium.edu.my/46132/1/46132.pdf

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