Islamic marketing at the bottom of the pyramid:
factors affecting customer’s satisfaction among the
poor in Islamic pawnshop in Indonesia

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Islamic marketing at the bottom of the pyramid: factors affecting customer’s satisfaction among the poor in Islamic pawnshop in Indonesia

This study attempts to investigate the service quality and its impact to customer satisfaction among the Islamic pawnshop borrowers in Indonesia. The psychometric properties of the well-known SERVQUAL model (reliability, assurance, tangibles, empathy, and responsiveness) and their relations with cus...

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Bibliographic Details
Main Authors:	Wulandari, Permata, Kassim, Salina
Format:	Article
Language:	English
Published:	Inderscience Publishers 2015
Subjects:	HF Commerce HG Finance
Online Access:	http://irep.iium.edu.my/46097/ http://irep.iium.edu.my/46097/1/IJBG150306_WULANDARI_%282%29.pdf

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