Fashion: Malaysian Muslim women perspective
This paper introduces an in-depth discussion of the various interpretations of what fashion is, and the items considered as part and parcel of fashion. Generally fashion is seen as an object of beautification for women, yet it brings new meanings to their lives when it enhances self- confidence, fac...
| Main Authors: | , |
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| Format: | Proceeding Paper |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/46076/ http://irep.iium.edu.my/46076/4/GAM_2015_-_Proceedings.pdf |
| _version_ | 1848782900328136704 |
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| author | Jan, Muhammad Tahir Abdullah, Kalthom |
| author_facet | Jan, Muhammad Tahir Abdullah, Kalthom |
| author_sort | Jan, Muhammad Tahir |
| building | IIUM Repository |
| collection | Online Access |
| description | This paper introduces an in-depth discussion of the various interpretations of what fashion is, and the items considered as part and parcel of fashion. Generally fashion is seen as an object of beautification for women, yet it brings new meanings to their lives when it enhances self- confidence, facilitates the communication of their self-identity and self- esteem, besides depicting their culture or society. A discussion of the purposes of fashion items such as shoes, makeup/cosmetics, apparel and accessories is discussed. A section of the paper is devoted to a discussion of the Muslim scarves (hijab), as the focus of this paper is on the perception of what fashion means to Muslim women. This paper serves as a fruitful insight into the minds of the Muslim women consumers and provides impetus for the marketing of fashion-related items to serve this segment of the market. A conceptual framework developed for this study would be the initial attempt at developing a more comprehensive study into the related moderating and mediating variables that has an effect on fashion. This study also suggests that future researchers may consider testing the proposed model empirically, not only in Malaysia but also in other countries. Lastly, a promising attempt would be to test for invariance among different countries on the same model. |
| first_indexed | 2025-11-14T16:12:48Z |
| format | Proceeding Paper |
| id | iium-46076 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T16:12:48Z |
| publishDate | 2015 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-460762016-05-23T00:37:23Z http://irep.iium.edu.my/46076/ Fashion: Malaysian Muslim women perspective Jan, Muhammad Tahir Abdullah, Kalthom H Social Sciences (General) HF5001 Business. Business Administration This paper introduces an in-depth discussion of the various interpretations of what fashion is, and the items considered as part and parcel of fashion. Generally fashion is seen as an object of beautification for women, yet it brings new meanings to their lives when it enhances self- confidence, facilitates the communication of their self-identity and self- esteem, besides depicting their culture or society. A discussion of the purposes of fashion items such as shoes, makeup/cosmetics, apparel and accessories is discussed. A section of the paper is devoted to a discussion of the Muslim scarves (hijab), as the focus of this paper is on the perception of what fashion means to Muslim women. This paper serves as a fruitful insight into the minds of the Muslim women consumers and provides impetus for the marketing of fashion-related items to serve this segment of the market. A conceptual framework developed for this study would be the initial attempt at developing a more comprehensive study into the related moderating and mediating variables that has an effect on fashion. This study also suggests that future researchers may consider testing the proposed model empirically, not only in Malaysia but also in other countries. Lastly, a promising attempt would be to test for invariance among different countries on the same model. 2015 Proceeding Paper PeerReviewed application/pdf en http://irep.iium.edu.my/46076/4/GAM_2015_-_Proceedings.pdf Jan, Muhammad Tahir and Abdullah, Kalthom (2015) Fashion: Malaysian Muslim women perspective. In: 3rd Global Academic Meeting (GAM 2015), 17th-19th Sept. 2015, New York, United States of America. |
| spellingShingle | H Social Sciences (General) HF5001 Business. Business Administration Jan, Muhammad Tahir Abdullah, Kalthom Fashion: Malaysian Muslim women perspective |
| title | Fashion: Malaysian Muslim women perspective |
| title_full | Fashion: Malaysian Muslim women perspective |
| title_fullStr | Fashion: Malaysian Muslim women perspective |
| title_full_unstemmed | Fashion: Malaysian Muslim women perspective |
| title_short | Fashion: Malaysian Muslim women perspective |
| title_sort | fashion: malaysian muslim women perspective |
| topic | H Social Sciences (General) HF5001 Business. Business Administration |
| url | http://irep.iium.edu.my/46076/ http://irep.iium.edu.my/46076/4/GAM_2015_-_Proceedings.pdf |